Trackback (Johnchow.com) : How often should you update

One of the most asked question is how often sites should be updated. There are two camps. One camp say create the site, doing some SEO and let Google do the rest. Then move on to the next site. There is really nothing wrong with this method but it has one major flaw – Live by the Google, die by the Google. If Google decides to change their search ranking (and they always do) your site(s) could become worthless.

The other camp says create a site and keep adding to it with updates. The goal being the readers will return to your site to read what is new. This type of site is not as dependent on Google for traffic, and if the site is really good, traffic can build up quite quickly with simple word of mouth. The question then is how often must you update a site to build traffic and keep users coming back?

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