Trackback (Johnchow.com) : Getting paid to write a blog post – Is this the future?

I just saw over on TechCrunch that Pay Per Post has raised $3 million in venture funding. What Pay Per Post does is allow advertisers to buy a blog post – often referred to as a paid plug. Instead of buying normal banner advertising, the advertiser would pay the blogger to write about their product or service. This of course raises many ethics and credibility issues. It is obvious that anyone paying for a blog post will want positive things said about his or her product. However, if the blogger making the post is doing the post just for the money his creditability just hit zero.

It is not that hard to spot a paid plug. If you come across a post saying, “Check out this forum, I love it!” and then find out that blog owner is not even a member, or just registered, chances are it is a paid plug. The fact that Pay Per Post has raised $3 million in venture funding is truly amazing because I cannot see how the company is going to fly.

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